Back to the basics.
Most who have been following the brand for a while now, know that there is usually some sort of meaning behind each collection, or garment put out. While I won't get deep into it, this collection was inspired by my personal journey during 2016. I was faced with a roadblock (you know, life tends to throw something at you that you weren't prepared for). It not only stressed me out, but at the same time motivated me, inspired me, and taught me numerous lessons. It forced me to go back to the basics, reevaluate life, my...
We're glad to announce that Australia native, Flossy was selected as one of our #YatirGyal Brand Ambassadors! She has been on our radar for quite some time, as we instantly fell in love with her street, yet girly style featured on her IG #OOTD post!
Welcome to the fam Flossy!
Want to keep up with Flossy? Be sure to follow her on Instagram @FlossyLox
We're glad to announce that Hawaii native, Kamaile was selected as one of our #YatirGyal Brand Ambassadors! Kamaile recently got started in modeling, and has been killing it ever since! Not only showing off her confidence, but letting everyone know what it took to get to where she is now and encouraging other women to love the skin they're in.
Welcome to the fam Kamaile!
Want to keep up with Kamaile? Be Sure to follow her on Instagram @Kamailexo
We're glad to announce that NY native, Sherece was chosen as one of #YatirGyal Brand Ambassadors! We absolutely love her style, drive, determination and of course her amazing blog FatshionForward.com on which she blogs about fatshion, beauty, trends, body positivity, and coverage of plus size fashion events.
Check out one way she styled our Special Edition Birthday Jerseys on her blog!
Want to keep up with Sherece? Be...
While this posts may be well overdue, figured it would be the perfect time to stop and write this posts as I sit and reflect on the growth of myself personally, as well as my brand. Just in case you're wondering who "I" am, my name is Joi Lanell, also known across social media as Madam Yatir and the young woman behind the brand Yatir.
The idea to start a clothing line came to me in a dream, and I remember it vividly, seeing a huge fashion show taking place with many people in attendance, BUT it wasn't just about...