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News — inspiration

Yatir: The history, the vision, and the growth

While this posts may be well overdue, figured it would be the perfect time to stop and write this posts as I sit and reflect on the growth of myself personally, as well as my brand. Just in case you're wondering who "I" am, my name is Joi Lanell, also known across social media as Madam Yatir and the young woman behind the brand Yatir.

The idea to start a clothing line came to me in a dream, and I remember it vividly, seeing a huge fashion show taking place with many people in attendance, BUT it wasn't just about...


The Bloom. Summer 2015 Mini Collection

The Bloom, Inspired By Wale's song titled "The Bloom" a.k.a. AG3 the third rendition of Ambitious Girl. This collection and the title is symbolic of the growth of our brand, starting as a simple idea, and going through the process it takes to grow and bloom into something beautiful. 

This collection is for the girly girl that also happens to be a tomboy too. With most of the garments being able to be dressed up or down they are perfect for almost any occasion. 

While it is just clothing we also want this collection to be an inspiration to those...