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News — vision

Yatir: The history, the vision, and the growth

While this posts may be well overdue, figured it would be the perfect time to stop and write this posts as I sit and reflect on the growth of myself personally, as well as my brand. Just in case you're wondering who "I" am, my name is Joi Lanell, also known across social media as Madam Yatir and the young woman behind the brand Yatir.

The idea to start a clothing line came to me in a dream, and I remember it vividly, seeing a huge fashion show taking place with many people in attendance, BUT it wasn't just about...