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Yatir Blog

How We Were Able to Grow Our Business During A Pandemic

How We Were Able to Grow Our Business During A Pandemic

In this blog post I will be sharing how I believe I was able to pivot and ultimately grow my business, during the pandemic along with everything else that 2020 has thrown our way.

Why This Yatir Hoodie is The Ultimate Spring Essential!

Spring is here and there is nothing better than having a wardrobe filled with pieces that stand out and create an ultimate vibe. For me personally when I think of Spring, I think of soft delicate colors like lavender, yellow, pink, and baby blue. Lately, my wardrobe has consisted of lounge-wear that are not only super cozy and fashionable. My favorite as of late is the cropped Yatir hoodie!

 

The hoodies are a soft and lightweight fabric composed of Airlume combed and ring spun cotton and polyester fleece. They're custom...


Behind the collection: Sun Out Skin Showing

Behind the collection: Sun Out Skin Showing

Of course there's a back story to each collection. Let's be real, as a creator we sometimes get creative block, have moments where we are uninspired, unsure of what to do, questioning if we are staying true to our vision/brand and not comparing ourselves too much to others in our field. That's pretty much what was going on this time around, but my determination to remain consistent forced me to find inspiration somewhere which just so happened to be in a closet where I store my fabric. I came across a black mesh like see thru fabric, and then soon...


Back To The Basics

Back To The Basics

Back to the basics. 

Most who have been following the brand for a while now, know that there is usually some sort of meaning behind each collection, or garment put out. While I won't get deep into it, this collection was inspired by my personal journey during 2016. I was faced with a roadblock (you know, life tends to throw something at you that you weren't prepared for). It not only stressed me out, but at the same time motivated me, inspired me, and taught me numerous lessons. It forced me to go back to the basics, reevaluate life, my...


Four Celebs we'd love to see in our clothing!

We're half way into the year and in the process of reviewing goals for the brand, recreating vision boards and thinking about people we would love to see wearing Yatir! A few immediately came to mind and in the spirit of "speaking things into existence", we figured we put it out there. Each of these women are the epitome of a Yatir Gyal, talented in their own right, beautiful, go getters with the ability to switch it up from girly to street, and always with an sexy edge because we know, every girl has two sides and we loving...