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Luxury. An Ode To Black Women.

I hear you. I see you. I am You. Your presence, your energy, your style, your aura, your grace, your intelligence, your creativity. It is indeed a luxury. The world may not admit it, or treat you as such. But you are royalty, you are the blueprint. you're worthy and deserving of rest. to take off the weight of the world and truly, spend time nurturing yourself, you can't pour from an empty cup. Water yourself. Bloom, shawty.


Joi aka Madam Yatir, the woman behind the brand.