About Us

Yatir Clothing was born April 2, 2011, starting out as a tshirt shop for men and women. Over the years, as the owner evolved, so has the line. We are now catering to women, but specializing in clothing for the plus size woman . From tees, to shirts, skirts, dresses, to custom pieces! We have it all. 


We are often asked, what does "Yatir" mean and we're sure those new to our brand and maybe even some of our faithful supporters would like to know the meaning behind the name. The word "Yatir" is a hebrew word meaning the most successful point or the highest point of success. As a brand we aim to reach levels of success that we couldn't even imagine! Not necessarily monetary success, or recognition, but just having those who wear our clothing feel beautiful, unique and satisfied with their purchase is a success in our eyes. 


We can't forget to mention our motto! Which is something we live by "Rise Above Expectations" always aim to do better than what is expected of you. 


-Joi Lanell (Owner of Yatir Clothing)